Dubai, UAE
THE REQUEST
- The Client wants to grow their startup business in UAE but wants to triple down the investment to enter and grow in KSA using external smart seed funds
- For us, this meant: Prepare all needed investment-related pre-market material to present it to prospective Seed Investors
- Make sure to have a compelling story articulated in a bankable business plan, with all needed financial details
OUR APPROACH
- Conducted extensive research related to global Micromobility trends and to its market potential in the GCC region, including the competitive landscape
- Assessed the existing business in terms of products, channels and target clientele, and developed a compelling company profile focused on achievements
- Developed an ambitious yet achievable Growth Business Plan across channels and geographies, based on which we derived the valuation & Seed Ownership
OUR DELIVERABLES
- Pre-Market material, including a full-fledged Investment Memorandum and 2 Teaser Versions (one standard and one that was outsourced to a Designer)
- Dynamic 3-Statement Financial Model, which includes 2 Valuation approaches, and which automatically determines the ownership level in different entities
- Several approaches to Market Sizing, Bottom-Up and Top-Down
- A full pack of all the Research Material for all sections
OUR VALUE TO THE CLIENT
- Challenged their own assumptions and forecasts for their growth scenario and helped them better understand the intricacies of growing the business
- Helped them better identify and understand their competitors, especially in KSA
- Sized for them their relevant addressable market, which was very hard given the absence of data
- Developed a very professional IM pack that will significantly increase their chances of getting funded
